John is a Chartered Accountant, who has worked outside the profession for a large corporate leisure organisation and a construction company SME, as well as being a client partner in a top ten firm where he was the leading strategic adviser for owner managed businesses. He has more than 20 years experience working with entrepreneurial businesses with focus on the behavioural aspects of business through applied engagement. As Managing Director of F3C Advantage Ltd he provides accountants in practice in the UK with the Complete Advisory Solution to enable them to develop and delivery advisory services to their clients and prospects thus generating new revenues and stronger client relationships. John is also a member of the Association of Business Psychologists..
Tony is a Chartered Accountant who has been a partner in several top ten firms. He is a qualified Business Coach and is passionate about the power of facilitation and coaching in helping people achieve their goals. He is a specialist in coaching partners of professional firms. As a Director of F3C Advantage Ltd he focuses on providing accountants in practice with the structure and process they need to successfully implement the delivery of advisory services with the Complete Advisory Solution. Tony is also an Ex-President of the East Anglia Society of Chartered Accountants.
Richard is a Chartered Accountant who went from start up to acquisition by a top ten global firm in less than 20 years. He is one of the world's leading experts on strategic planning for owner managed businesses and has led the way as the inventor and designer of the Complete Advisory Solution, which has been successfully used by accountants in practice with their clients for over a decade now in the UK, Ireland, Canada, South Africa and the USA.